Stop guessin', start testin'.

We took the loudest question in retail - will they buy it? - and built an agent that answers it with real research methods, at conversation speed.

What is willtheybuy?

An AI research agent built around the one question every product team is really asking:will real people actually buy this?

• describe a product, a price, or a shelf
• the agent simulates how your audience responds
• survey & conjoint research - in seconds, not weeks

Under the hood

behavioral panels · synthetic respondents · statistical models that turn“I think they’ll like it” into evidence you can ship on.

Behavioral panels

Synthetic shoppers built from real category behavior - not generic chat personas.

Real research methods

Surveys, conjoint, and shelf tests - the same instruments agencies run, automated.

Numbers, not vibes

Every read comes with share-of-preference and price sensitivity you can defend.

• 1,200+ simulated respondents / study
• ~30s to a first read
• 90s of pure infomercial energy